{"componentChunkName":"component---src-pages-level-2-js","path":"/level-2/","result":{"data":{"levelData":{"childMarkdownRemark":{"frontmatter":{"title":"Create The World's Best Brief!","levelPageSummary":"Welcome to level 2 of our journey to create the 'awesomest' campaign strategy for your brand. This is the level where we refine the views of all participants from the 7 Qs to draft the campaign brief that will shape the work to come.","levelVideoCode":"420642505?h=4ced49557c&transparent=true","challenge":{"heading":"Complete the briefing document (BRADD)","detail":"Each team is required to collaborate on the briefing document below.
We’ve given it a name - BRADD - to endear it more to some participants!"},"objective":"Our objective is to create as succinct a brief as possible that will ensure the campaign addresses the key challenges and opportunities raised by the level 1 7Qs.","benefits":{"forPlayers":"The briefing process helps us prioritise the key elements from all the information available. It helps us envision the early shape of the solutions for the challenges ahead. It sharpens our focus and creates a state of readiness. It should be short and to the point, and so requires very clear editing skills! All of which are valuable business skills for presentations of all kinds.","forTheCampaign":"A well written brief really clarifies the end goal. It allows for teams to move with speed and purpose. It minimises any wasting of resources of either time or money. Importantly it minimises frustrations along the road ahead.
The brief is the bedrock document to which we return when clarity is needed."},"duration":{"time":"1 - 2 Days","detail":"Allow 1 - 2 days for team collaboration, drafting and submission of final BRADD."},"scoring":{"challenge":{"points":500,"detail":"maximum available per team"},"teamGame":{"points":250,"detail":"available via the 'Mobile Adventures' app"}},"tools":{"list":"BRADD Doc","link":"bradd.pptx"}}}},"featheredQuillAndParchment":{"name":"feathered_quill_and_parchment","childImageSharp":{"fluid":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='585'%20height='620'%20viewBox='0%200%20585%20620'%20preserveAspectRatio='none'%3e%3cpath%20d='M222%2041c-8%202-15%206-14%209v1l-1%205c-1%209%205%2023%2027%2059a353%20353%200%200117%2029l8%2012c0%202%204%208%208%2013a160%20160%200%200114%2024l5%208c1%204%203%206%205%208%203%202%203%203-1%201h-3l9%2015%207%2012%2012%2022c6%209%2019%2033%2021%2039%204%2010%2030%2059%2036%2068%204%205%204%205%2013%208l12%202%204%202h2l2-1c1-1%202-3%202-8%202-13%202-15%203-14l3%201v-1c-1-1-1-1%201-2l2-1h-2l-2%201h-3c-3-1-5-19-3-21%202-1%205%202%204%205l1%202h1c-1%200%200%203%202%205v1h-1v2c-2%202-2%202-1%203%202%201%202%201%202-2%202-5%204-3%203%203l1%202%201%201h-3c-2%200-2%200-1%201l2%202%201%203c1%202%201%202%203%200v7l1-2%201%201c-1%201%200%201%200%200%202%200%202%201%201%203v1l1-1v1c0%202%202%201%203-1h1c1%201%200%202-1%202v2h2v2c3%201%202%206%200%207l-3-1c-1-1-1-1-1%201%201%202-2%205-4%204l-2%201h-3c-2%201-2%201-3-1%200-3%200-3%203-3l4-1h1l1%202%201-2%202-3c2-2%203-3%201-3h-2l-2-1%201%202c2%201%200%203-4%204-1%200-2%200-1-2l-1-2-1%201c1%201%200%202-2%202-1%201-2%200-2-1l-1-1h2c1%200%202%200%201-1-1%200-2-1-1-2h1l2%201h3c-1-1%200-2%202-3l2-1-7%201h-3c-1-2-1-3%201-3%201%200%202%200%202-2l-1-2c-3%200-6%203-5%205l-1%202-1%205%201%203h1c-1%201%200%202%201%202l1%201h-2c-3%200-1%203%205%2012l8%2013%202%204%202%202c0%203%204%207%205%205%202-1%200-4-2-4s-2-1-2-3c1-3%200-4-1-5-2%200-2%200-1-1l1-3-1-2h-1v-1c1%200%202-1%201-2%200-2-1-3-2-3v5l-3-2c-2-2-2-3-1-3l1-2c0-2%200-2%201-1%201%202%202%200%201-3v-2l1%202c2%202%203%202%202-1l2-2v2l1%203c2-1%202-1%202%202v2c1-1%201-1%201%201l-1%202c-1%200-1%201%201%201%201%202%201%202-1%202s-2%200-1%202%201%202%202%201%202%204%202%2010l2%204%201%201v1l1%204c0%202%200%202-3%200s-4-1%200%202%204%204-1%206l-4%203c0%202%203%207%206%208%202%201%203%203%205%208l4%207c2%201%202%201%201%203-2%201-2%201-1%202l1%203c1%201%201%200%201-2%200-3%200-3%201-2v11c-2%204%200%208%203%208%202%200%202%200%201%202-2%203-2%206%200%206%202%201%202%2014%200%2013l-1%201h6l3-1-2%202-2%202-1%201v1c1%201%202%201%203-1%201-1%203-2%203%200-2%202%201%201%203-1h4v3h-2c0-2-3-1-3%201s0%202-2%203c-4%200-5%201-2%202l3%206c2%206%203%2010%206%2012l6%208%204%206v-9l-3-13-1-5%202%204%202%204c1%200%200-6-2-10l-2-7v-3l-1-3-1-6-1-7v-3l-1-2-1-2-2-4-2-7c-3-5-4-11-4-12v-1c-1%200-2%200-1-1l-1-1-2-2-4-7-5-14c1-3-5-15-8-15l-1-1v-9l-2-6-1-12-1-11v-2l-4-13-1-3-1-4c1-2-1-12-3-20l-1-9a216%20216%200%2000-21-64l-2-4-4-10a529%20529%200%2000-79-130l-5-7-3-5-5-6-6-8-8-9c-5-7-34-34-41-40-6-3-16-8-23-9l-7%201m252%20370c-7%204-12%2011-12%2021%200%2011%205%2018%2016%2023l11%206c7%204%2011%206%2018%206l7%202c2%201%2019%200%2022-2%203-1%203-1%205%201%202%203%203%202%201-1-1-3-1-3%201-5%209-11%205-29-9-33-1-1-2-1-1-2s-7-5-11-5c-3%200-3%200-1-1%204-1-5-6-13-7l-5-1-3-1-7-1c-9-2-14-2-19%200'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","aspectRatio":0.9419354838709677,"src":"/static/4671ef5ca8f419cdabb3faf2af3fde91/698be/feathered_quill_and_parchment.png","srcSet":"/static/4671ef5ca8f419cdabb3faf2af3fde91/ee7fc/feathered_quill_and_parchment.png 146w,\n/static/4671ef5ca8f419cdabb3faf2af3fde91/39cce/feathered_quill_and_parchment.png 293w,\n/static/4671ef5ca8f419cdabb3faf2af3fde91/698be/feathered_quill_and_parchment.png 585w,\n/static/4671ef5ca8f419cdabb3faf2af3fde91/d260c/feathered_quill_and_parchment.png 878w,\n/static/4671ef5ca8f419cdabb3faf2af3fde91/5bfab/feathered_quill_and_parchment.png 1170w","srcWebp":"/static/4671ef5ca8f419cdabb3faf2af3fde91/676e6/feathered_quill_and_parchment.webp","srcSetWebp":"/static/4671ef5ca8f419cdabb3faf2af3fde91/7aab0/feathered_quill_and_parchment.webp 146w,\n/static/4671ef5ca8f419cdabb3faf2af3fde91/27cb0/feathered_quill_and_parchment.webp 293w,\n/static/4671ef5ca8f419cdabb3faf2af3fde91/676e6/feathered_quill_and_parchment.webp 585w,\n/static/4671ef5ca8f419cdabb3faf2af3fde91/c8f02/feathered_quill_and_parchment.webp 878w,\n/static/4671ef5ca8f419cdabb3faf2af3fde91/1a371/feathered_quill_and_parchment.webp 1170w","sizes":"(max-width: 585px) 100vw, 585px"}}}},"pageContext":{}},"staticQueryHashes":["1184915729","1184915729","1188232383","2032888059","2032888059","2800724733","2800724733","324970452","324970452","324970452","324970452","616474794","616474794"]}