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Here we will review key information that is shaping our ability to compete, and draw the most salient considerations that will be used to reshape our strategy.","levelVideoCode":"421498262?h=cf683cf61e&transparent=true","challenge":{"heading":"Complete a PESTLE, competitor overview, SWOT analysis and Top 6 insight list, against the backdrop of the briefing document (BRADD) as chosen from level 2.","detail":"Each team will be furnished with reading material and resources.<br />This will include industry reports, commercial data, internal plans and data, all of which<br />are designed to support the considerations for completing the challenge."},"objective":"Our objective is to gain the best market insights from the team as a whole, that will be used to shape the critical parts of our competitive strategy.","benefits":{"forPlayers":"The market insights phase allows for each player to review the key information at their own pace. By then discussing the information in groups, each player gets a broader understanding of the various threats and opportunities to the success of the campaign as it evolves. This in turn gives a much greater understanding of the context for evolving scenarios post launch, so that we can move swiftly towards the emerging opportunities.","forTheCampaign":"The deeper our understanding is of the market conditions, the higher the probability that we will develop a winning campaign!"},"duration":{"time":"5 Days","detail":"Allow 5 working days for team collaboration and drafting of PESTLE, competitor overview, SWOT and Top 6 insights."},"scoring":{"challenge":{"points":1000,"detail":"maximum score by gamesmaster"},"teamGame":{"points":500,"detail":"scored via the gamemaster app"}},"tools":{"list":"Market insights presentation doc with PESTLE, competitor analysis, SWOT and Top 6 insights template 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