{"componentChunkName":"component---src-pages-level-4-js","path":"/level-4/","result":{"data":{"levelData":{"childMarkdownRemark":{"frontmatter":{"title":"Customer Insights","subTitle":"Building Clear Insights Of Customer Dynamics","levelPageSummary":"Welcome to game level 4. Here we focus on the customer(s). The second part of our insights phase is dedicated to taking a fresh look at who we call our customers, the different types, the roles they play and what they really want from us.","levelVideoCode":"422392963?h=8af157e4fe&transparent=true","challenge":{"heading":"Complete customer persona(s), value prioritisation (quintiles), LHF prioritisation, customer questions and customer interviews to generate your Top 6 Customer Insights list. Do this against the backdrop of the briefing document (BRADD) as chosen from level 2.","detail":"Each team will be furnished with reading material and resources. Examples of which include sales plans, reports and customer performance data. Each aspect of this is designed to support the considerations for completing the challenge."},"objective":"Our objective is to gain as much knowledge from our customers and their needs. This will be used to shape the critical parts of our competitive strategy.","benefits":{"forPlayers":"The customer insights phase allows for each player to understand the variety and difference between our customer(s). Discussing the information in groups, each player gets a broader understanding of our ultimate challenge, which is to actively engage each customer in the benefits of our product and service. We will also learn where our time is best spent, as not all customers are commercially equal.","forTheCampaign":"From the moment we make the first call, we have begun the new campaign of engagement. This conversational research will build our relationship and involve the customer in shaping our solution, which can be a talking point in itself. The deeper our understanding is of the customers’ perspectives, the higher the probability that we will develop a campaign that engages them."},"duration":{"time":"6 Days","detail":"Allow 6 working days for team collaboration, client interviews and drafting of customer insights including personas, quintiles, LHF and Top 6 insights."},"scoring":{"challenge":{"points":1000,"detail":"maximum score by gamesmaster"},"teamGame":{"points":500,"detail":"scored via the gamemaster app"}},"tools":{"list":"Presentation doc with persona(s), quintile, LHF, guide questionnaire and Top 6 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