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It's where we take our broad knowledge, prioritise the most advantageous aspects of it, and devise a plan to overcome competitive obstacles and deliver on opportunities.","levelVideoCode":"422732786?h=a6c41ab516&transparent=true","challenge":{"heading":"Complete your campaign marketing communication strategy.","detail":"Each team will be furnished with some new reading material to be considered alongside the reports from the insights sessions and the BRADD."},"objective":"Our objective is to draft a unique and competitive strategy that is adaptable to current market conditions, one that builds on the work done to date.","benefits":{"forPlayers":"The strategy is the beginning of the road ahead. It will allow all players to plan for the best outcomes and prepare solutions to unforeseen scenarios. It helps create a state of readiness and is shaped to this moment in time.","forTheCampaign":"With the different teams approaching the insight challenges from unique perspectives, we are hopeful that most angles will be addressed, any strategic weaknesses can be caught and prepared for, any opportunities capitalised on. By the nature of this approach, the strategy will be tested before we invest in the new campaign of engagement."},"duration":{"time":"5 Days","detail":"Allow 5 working days for team collaboration to draft the strategy"},"scoring":{"challenge":{"points":1250,"detail":"maximum score by gamesmaster"},"teamGame":{"points":250,"detail":"scored via the gamemaster app"}},"tools":{"list":"Ideation doc, strategy summary template, marketing content 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