{"componentChunkName":"component---src-pages-level-8-js","path":"/level-8/","result":{"data":{"levelData":{"childMarkdownRemark":{"frontmatter":{"title":"Dragon's Den","subTitle":"Creative Concept Design And Pitch","levelPageSummary":"Welcome to game level 8. The round for budding creatives and copywriters.
For those of us that have always wanted to create ad campaigns, our time is now! Here we bring the strategy to life with visuals, tag lines, ideas and events designed to engage. We will select the best medium for each that you feel will deliver.","levelVideoCode":"430360403?h=bd4813d330&transparent=true","challenge":{"heading":"Create and pitch your creative campaign for your next campaign.","detail":"For fans of Mad Men here is a link to the kind of thing we are looking for in the pitch.
No pressure then!
Each team will be furnished with some new reading material to be considered alongside the reports from the insights sessions and the BRADD."},"objective":"Our objective is to create the most engaging campaign in the market.","benefits":{"forPlayers":"Creative thinking and planning is one of the most interesting parts of every campaign. Full of surprises, ultimately it can be where the ‘eureka moment’ happens... or not. Afterwards you can decide if you really want to be in advertising!","forTheCampaign":"With four competing teams of creatives, we aim to pick the best of the best. The campaign should greatly benefit by this approach which will have the core business experience as its anchor."},"duration":{"time":"7 Days","detail":"Allow 7 working days for creative and presentation preparation"},"scoring":{"challenge":{"points":1500,"detail":"maximum score by gamesmaster"},"teamGame":{"points":0,"detail":"It's all or nothing on the pitch challenge!"}},"tools":{"list":"Campaign Creative 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