{"componentChunkName":"component---src-pages-level-9-js","path":"/level-9/","result":{"data":{"levelData":{"childMarkdownRemark":{"frontmatter":{"title":"Campaign Activation Plan","subTitle":null,"levelPageSummary":"Welcome to Game Level 9. Nearly there, now we have the strategy and the creative to go along with it, let's not keep it to ourselves - time to test our knowledge in the field of deeds, or at least to make the plan to do so!","levelVideoCode":"434023857?h=514b2dce13&transparent=true","challenge":{"heading":"Complete Your Campaign Launch and Activation Plan","detail":"Here we think through all our options and the media we will choose to get it out there. You will need to reference your guide budget, the BRADD, the Insights, the Strategy and the Creative and choose the best approach to fulfill your success targets.<br /><br />We have provided a guide marketing media budget with estimations of what each will cost. Remember this budget has to span the duration of the campaign!"},"objective":"Our objective is to create a unique launch and roll out plan that allows for the particular circumstances of the campaign , embracing the creative concept and strategy as its cornerstones.","benefits":{"forPlayers":"Here the research, concept and strategy work meets the pragmatism of the market. The experienced team members may have seen ideas that they can test here, the newer members can bring objective fresh ideas to the mix. This is the final planning leg before ‘show time!’ and with that each player gets to understand the campaign from their own role in its launch and how the next few months will go for them.","forTheCampaign":"With the different teams approaching the launch plan and roll out, they are fully knowledgeable in where it can likely succeed or hit challenges and can bring their thinking to bear for the optimum roll out plan."},"duration":{"time":"5 Days","detail":"Allow 5 working days of team collaboration to draft the plan"},"scoring":{"challenge":{"points":1000,"detail":"maximum score by gamesmaster"},"teamGame":{"points":250,"detail":"scored via the gamemaster app"}},"tools":{"list":"Ideation Doc, Campaign Planner, Budget Sheet","link":"marketing-content-planner.xlsx"}}}},"cogs":{"name":"cogs","childImageSharp":{"fluid":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='590'%20height='620'%20viewBox='0%200%20590%20620'%20preserveAspectRatio='none'%3e%3cpath%20d='M416%2068a956%20956%200%2001-3%207l-4-1-3-6-1%202-1%201v-1h-4c-2%201-2%201%200%202v1h-2v1l-1%202c1%201%201%202%202%201l1%201-1%203-2-1c-1%200-2%200-3%202h-1l-3-5-3-2h-1l-1%201c1%201%201%201%200%200-3-1-5%202-5%206%201%206-1%208-5%204l-3-1h-2l-1%201-1%201-2%201-1%202v1l1%204c2%203-1%205-5%203s-4-2-7%202l-3%204c1%200%202%200%201%201l1%203c3%203%201%206-3%205l-4-1h-2l-1%202c1%201%200%202-1%203v1l-1%201%202%203c2%203%203%203%204%201l3-1c1%201%200%201-2%203l-4%203-1%201h-9l1%201v3l-1%201v4l4%202c3%203%202%206-2%206-5%200-6%201-7%207%200%203%201%203%205%205l4%203-1%202-2%201-3%202h-3v3l-1%202h-1c-2-1-2-1-2%201l1%202v1c-2%202-2%202%200%204v3l-1%201-2%205c-4%205-5%205-3%207s5%201%204-1%200-3%204-8l4-8c-1-2-1-2%202-1%206%200%207%203%202%206-8%205-10%2011-5%2011%202%200%202%200%201%201-2%200-3%202%200%202v2c-2%203-2%203%200%203%201%201%200%201-1%201-2-1-3%201-1%201v2l-5%202c-1%202-2%202-2%201h-1v-5l-1%202h-1l-1-4v-2l-4-6a103%20103%200%2000-160-30l-8%205-1%201-1%201-1%201-5%208-9%2016-5%209-1%201-2%2011c-5%2019-3%2046%204%2064%202%204%202%207%200%207v-2l-1-2c-1%201-1%201-1-1%201-2%200-3-2-4s-2-1-1-3l-1-2h-2c-2-1-2-1%200-2s2-1%201-2c-2-1-2-3%200-3l1-1h-1l-1-1c0-4-2-8-3-8v-1h-1l-1-1v-2l-1-1v-2l1-2c3-2%203-3%200-2h-3l-2%201-4%202-2%202c-1%206-1%206%204%208l6%202%203%201%201%201c1%202-2%204-5%203v1l-3%203c-6%205-5%209%204%2010%208%200%208%200%209%202%201%201%200%203-4%206l-5%205c0%201-1%202-2%201-2%200-2%200-1%202%202%202%202%203%2010%203s9%200%207%204l-1%203c0%203-3%207-5%207s-1%201%201%203%204%202%209%200%208-2%209%200l2%201%201%201-2%202c-1%200-2%200-2%202%200%203-1%207-3%208-1%201-1%201%201%203l2%202%206-3c8-4%2011-3%2010%202v2c1%200%200%205-2%208-1%202-1%202%201%204l2%201c1%200%2010-6%2011-8h4l1%204%201%205v4c-1%203-1%204%202%205%202%200%203%200%205-3%204-3%204-4%201-5-4%200-6-2-7-9%200-5-7-7-8-3-1%203-7%202-8-1l-1-3c-1-1%200-1%202-1s1-2-1-3l-1-1v-2l-3-1-1-1-1-1h-4l-1-1c1-1%200-2-1-2v-2l-1-1c0-2%200-3-1-2l-1-1c1-3%200-5-3-5-4%201-11-6-8-7%202-1%202-5%201-5s-2%200-1-1l-1-1-1-2h-1l-1-1v-4l1-3%205%209c21%2035%2062%2054%20101%2049a106%20106%200%200089-132v-2h3l3%204%203%203-2%203-3%203-1%202%201%202v4l1%204%201-3h2v4c2%200%202%201-1%203l-3%206-1%2015-8%2023c-2%204-2%205%200%207%202%203%200%206-4%206-2-1-4%201-2%202l1%201h-1c-1-1-10%208-9%209l-3%204-7%208c-2%203-5%205-6%205l-3%201-4%202-4%204-2%202-2%202c-2%202-3%202-4%201l-7%205c-6%206-8%207-7%205l-1-1-9%201h-1v1l-1%201-2%202%201%202%201%202c-1%202%201%201%203-2%202-4%203-4%208%203%205%205%206%206%208%205%203%200%203%200%203-9%201-9%202-10%209-4%206%205%208%206%2010%204%202-1%202-6%200-15-1-3%203-3%208%200%206%204%206%204%201%203-2%200-3%200-5%202s-1%203%203%209c4%207%204%208-3%208s-11%202-11%206l8%208c4%203%202%205-4%207-7%202-9%203-9%206%200%202%201%203%206%206%208%204%209%207%203%209-12%204-12%2011%200%2013%208%202%208%203%201%209-5%205-5%206-4%208%201%203%202%203%2011%203%207%201%207%202%202%2010s-2%2012%208%209c9-2%2010-1%207%205-3%208-3%209%200%2011%202%202%202%202%209-1%207-4%208-3%207%202-2%206-1%209%201%2011%203%201%205%201%2011-5%205-4%207-4%207%204%202%2011%206%2013%2012%203%205-7%207-7%209%200%204%2012%2010%2012%2013%200%202-6%205-7%207-4%206%209%2013%2013%2013%208v-2l2-7c0-5%201-6%203-6l2%201%205%204c8%206%2011%204%209-7-1-7-1-7%207-3%206%202%207%203%209%202%202-2%202-7-1-12-2-5-2-7%203-7%2012%202%2014%202%2014%200%201-2-1-7-5-12-3-4-2-5%207-6%206%200%208%200%209-2%202-2%201-2-5-8l-5-7%207-3c12-4%2012-7%201-13-7-3-7-5-1-8%2011-6%2011-9%200-13-8-2-8-3-2-10%208-7%207-10-4-10-10-1-10-1-5-10%206-10%204-12-9-9-7%202-7%201-5-6%205-13%201-15-13-7-2%202-5%200-4-2v-7c1-10-2-12-10-4-7%206-7%206-9-4-1-6-2-7-4-8s-2-1-5%202l-4%206c-2%204-7%204-7%200%200-3-5-11-8-11-2%200-7%208-7%2012%200%203-3%203-5%200-5-6-9-10-11-9-2%200-4%205-4%2011%200%207-2%208-10%202-5-5-6-5-8-4-2%200-2%202-2%205v5l-4-5c-4-8-4-10%202-9%2012%202%2013%202%2014%200s0-4-5-10c-4-5-4-7%203-8%2010%200%2011%200%2012-2%201-3%200-3-5-8l-6-7%209-3c7-1%208-2%208-5%200-2%200-3-6-6-8-5-9-7-4-8%207-2%2012-5%2012-8s-1-3-11-7l-4-3%2012-9%201%202c-1%203%203%205%204%203h1l1-1h4c2-3%204-3%206-1%202%201%202%201%200%204l-1%203v2c-2%200-1%205%201%207%202%201%207-1%209-3%200-1%201-2%203-2%203-1%204%201%203%208-1%206%200%209%203%209l9-9c2-3%205%200%205%207%200%206%202%209%204%209s5-3%204-4l1-1c1%200%202-1%202-3%202-5%206-4%207%202s3%209%206%209c2%200%203-1%206-8%202-7%204-7%207%200%205%2011%2011%2010%2011-2l2-5c1-1%201-1%208%207%205%205%208%204%208-5%201-9%202-10%206-6%206%205%208%206%2011%205l2-3-1-4c0-2%200-3-2-2-1%200-1-2%201-7%200-2%203-1%207%201%205%204%207%204%209%202%202-1%201-6-2-10-3-6-1-8%207-5%207%202%207%202%209%200%201-2%200-6-4-11-5-5-3-6%205-5%207%200%208%200%209-2s1-3-4-7c-7-7-7-9%203-9%207-1%206-1%207-4%201-2-4-7-9-9-4-1-2-4%205-6%2011-4%209-8-5-12-3-1-2-4%201-5%2012-7%2012-11%200-13-7%200-8-3-4-6%2011-8%209-14-4-12-6%201-7-1-2-7%204-4%205-7%203-9-2-1-8-1-13%201-4%202-5-1-2-6%203-6%203-9%201-10-2-2-2-2-8%201-4%202-6%203-7%202-2-1-2-5%200-7s1-8-1-9-5%200-4%202c1%201%201%201-1%201-1-1-3%200-5%202-3%203-6%204-4%202l-1-1-1-2v-8c0-4-2-5-5-4-2%200-2%200%200%201%201%201%201%201-1%201s-3%201-5%204c-3%205-6%204-6-2-1-5-1-5-6-5-4-1-7%202-7%207%200%202-1%203-2%203l-2-1-1-2c0-8-6-12-9-5-1%203-1%203-1%201l1-4v-1l-3%202m-58%2057l-1%202-1%201-2%206c-3%206-3%208%200%208l4-1c1-1%201-1%201%201h2l1%202h2c1-2%202-2%202-1l8%201-4-2-12-4%201-1%201-1v-2c1%200%201-1-1-2h1c2%200%202%200%201-1v-1c3%201%202%200%200-3l-2-3v-1l-1%202m61%200c-12%202-23%2010-29%2022-4%208-4%2023%200%2031%2011%2024%2041%2030%2060%2013l6-4v-1h1v-2h2v-3h1c1%201%201%201%201-1-1-3%200-6%201-4%201%201%201%200%201-2v-2c1%202%202-1%202-5%200-2%200-2-1%201-1%202-1%201-1-5%200-24-20-41-44-38m80%2011l2%208c1%208%202%2021%201%2030-1%207%200%206%202-1s2-22%200-23l-1-3c1-1-1-9-3-10%200-2-1-2-1-1m-343%203c-3%202-3%203-1%208l2%208c1%203-3%204-5%201-1-2-4-3-6-4l-4-2-3%203-3%203%203%207c3%205%204%207%203%208l-1%202c1%201%204-5%203-6l1-2%201-2h-1l-1-2-1-3c-2%202-2-1-1-3h2c0%201%201%202%202%201l1%201c-1%201-1%201%200%200%202%200%202%200%201%201a1630%201630%200%20006%202c1%200%204-1%206-4%203-3%204-6%202-4-3%202-2%200%200-3s3-3%202%200c-1%202%200%203%202%200l3-1c1%201%202%200%204-1h-1c-2%200-2%200-3-2l-10-9-3%203m38%206a101%20101%200%2000-67%20125c2%206%205%2012%204%206a99%2099%200%200169-131l5-2-11%202m-68%2022c1%200%200%202-2%203l-2%203%203%204%203%205%202%202v2l1%202%201-7v-4l-2%201h-1c0-2%204-7%205-5h1l1%201h1c3-2%201-5-5-6-5-2-7-2-6-1m81%202c-18%205-34%2015-44%2030-4%206-6%2012-4%2012l12%205h1l2%202%205%201c3%200%204%201%203%202l-1%203%203-4c4-8%209-13%2019-18%207-4%2022-8%2024-7%202%202%207-2%207-5a338%20338%200%20015-19c2-4-19-5-32-2m-89%2017l1%201-4%202h-1v-2l-1%202c-1%202%200%206%201%206l4%204%203%203c1-1%201-1%201%201s0%202%201%201v-6c0-3-1-4-2-2h-1l1-2v-3l-2%202c0%202-1%202-2%201v-2l1-2c0-2%204-2%206%200%201%202%202%202%203%200%203-1-1-4-8-4h-1m156%2021c-10%207-11%208-9%2013%206%2011%204%2036-2%2046-3%206-3%207%207%2015l10%208c1%200%207-7%2010-13%209-16%2011-36%207-52l-11-22h-2c-1-1-5%202-10%205m-62%201c-11%203-19%2013-23%2024-5%2016%203%2034%2018%2042l5%203h1l2%201c2%203%2017%202%2024-2%209-4%2023-18%2025-25%203-7%202-11%200-4l-8%2013%203-8%202-12c0-5-3-15-4-15l-4-4c-9-13-26-18-41-13m121%200c-2%202-3%203-2%204%200%202%201%202%2010%204%205%200%206%201%206%203%201%202%201%202%203-1%204-6%203-7-5-6-8%200-11-1-9-5l-3%201m154%202c-6%207-22%2020-32%2024-5%203-8%205-4%204l4-1%208-4%205-3c0%202%2018-16%2020-20%203-5%202-5-1%200m-379%2016c2%200%201%201-2%202-5%201-5%201-5%204s1%204%205%206l5%203c4%202%205%201%203-3s-2-4-1-5c3-2%200-8-4-8-2%200-2%200-1%201m207%2012a100%20100%200%2001-15%2052l-1%203-1%201-2%203c-3%205-15%2016-20%2020a73%2073%200%2001-19%2010l-4%202h-1l-3%201-6%202a200%20200%200%2000-14%201c-9%201-8%202%201%202l10-1%202-1%2010-2c32-11%2052-32%2063-67%202-6%203-32%201-34-1-1-1%202-1%208m-163-7c-7%204-4%2016%205%2016%207%200%2011-8%205-14-3-3-5-4-10-2m15%2031c-10%203-11%204-11%207%200%204%207%2017%2014%2025a95%2095%200%200034%2020l1%201v1h1c2%202%2017%202%2020%200%204-2%204-2%203-14s-2-13-7-13l-6-1-4-1c-8%200-28-14-27-19l-1-2-3-4-4-4-10%204m104%2064a143%20143%200%2001-42%2013c-5%202-25%200-38-4l-7-2c10%206%2019%207%2038%207l24-1c10-3%2017-6%2016-7h2l1-1v-1c1%201%2011-3%2011-5h-2c0%201-1%201%200%200%200-1-1-1-3%201m145%2024c8%208%2016%2023%2016%2030l1%203%201%204v3c1-1%201%200%201%205l-1%207v5l-1%203c-1-1-1-1-1%201v2l-1%202v4l-1%203-1%201h-1c1%203-5%2013-12%2020l-5%207%2016-18c4-8%208-18%209-28l1-10v-1l-1-7v-4c-1%202-1%202-1-1v-3c-1%201-4-8-5-12%200-3-4-10-5-9v-1l-1-1c-1%201-1%200-1-2l-1-1-6-5c-8-8-8-6%200%203m-232-2c-2%203-2%204%201%202%203-3%205-1%205%203l1%206c1%201%202%203%201%204-1%203%204%203%207%200%204-4%204-5%200-5l-2-1c1-1%200-2-1-2l-1-1h-1c-1%200-2-1-2-4-1-5-5-6-8-2m21%203l-1%201-1%201%203%201c2%200%203%200%205%207s2%207%205%207%204-1%205-3c2-4%201-4-3-4-4-1-6-3-7-7s-5-5-6-3m19%201c-3%202-3%204%200%203%203-2%205-1%207%203%204%208%206%2010%208%209%202%200%203-1%204-4v-5h-1l-4%201c-2%201-5%200-4-2%201-1%200-1-1-1v-2l1-2h-10m133%207c-2%200-2%200%200%201%201%201%201%201-2%201h-2c2%200%202%201-1%202l-5%202h-1l-2%203v-1c1-2-1-1-4%202-3%202-4%205-2%204%202-2%201%200-1%204-2%203-3%203-3%201h-1l-1%204v5c-1%202-1%202-1%200v9a571%20571%200%20014%2017v4h1c1-2%202%200%201%202l1%202h1l3%201%201%203c-2%201%202%203%204%202v1c-1%201-1%201%201%201h1v1h4l2%202c-1%201%200%201%202%201h1c-1%201%200%201%204%201h2c-3%201-1%201%205%201%2039-2%2051-55%2015-73-7-3-19-5-27-3'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","aspectRatio":0.9548387096774194,"src":"/static/bf693756d9b289a5d640e8e6c14f5eb7/6fedc/cogs.png","srcSet":"/static/bf693756d9b289a5d640e8e6c14f5eb7/a9fdd/cogs.png 148w,\n/static/bf693756d9b289a5d640e8e6c14f5eb7/c1beb/cogs.png 295w,\n/static/bf693756d9b289a5d640e8e6c14f5eb7/6fedc/cogs.png 590w,\n/static/bf693756d9b289a5d640e8e6c14f5eb7/4ead6/cogs.png 885w,\n/static/bf693756d9b289a5d640e8e6c14f5eb7/685fc/cogs.png 1180w","srcWebp":"/static/bf693756d9b289a5d640e8e6c14f5eb7/8f26c/cogs.webp","srcSetWebp":"/static/bf693756d9b289a5d640e8e6c14f5eb7/97e30/cogs.webp 148w,\n/static/bf693756d9b289a5d640e8e6c14f5eb7/c5f1f/cogs.webp 295w,\n/static/bf693756d9b289a5d640e8e6c14f5eb7/8f26c/cogs.webp 590w,\n/static/bf693756d9b289a5d640e8e6c14f5eb7/e68b1/cogs.webp 885w,\n/static/bf693756d9b289a5d640e8e6c14f5eb7/5d046/cogs.webp 1180w","sizes":"(max-width: 590px) 100vw, 590px"}}}},"pageContext":{}},"staticQueryHashes":["1184915729","1184915729","1188232383","2032888059","2032888059","2800724733","2800724733","324970452","324970452","324970452","324970452","616474794","616474794"]}