The Rules of Engagement
Campaign X
what it is and how it works
About Campaign X
Campaign X is a 10-step marketing strategy challenge, where the players (your team) are required to develop a best in class, commercially ready campaign, that they will launch together.
By collaborating with our clients’ marketing leaders, we combine proven strategic marketing processes, team-building gamification and online collaboration tools, to unlock the innovative power of teams.
The Result
A game-changing competitive advantage, planned, created and owned by your team.
So, how does it work?
- Each level contains two core activities:
- A strategy challenge
- And a team play experience
Points and Prizes
But wait, there’s more! There are points to accumulate and prizes to be won!
Every level has a certain number of points available, depending on the degree of difficulty.
The gamemaster shares a live scoreboard, updating per activity, per team, thus keeping that competitive spirit alive throughout!
They will accumulate at each level all the way to Level X where we will reveal the undisputed, most excellent, most revered Campaign X champions!
And most importantly, the final campaign that you all created ready to launch to the market!
It's more than a competition!
Compete and Collaborate
for best in class results
